SEMINARS

Day 1 - Thursday 10th September
CompanyDetails of session
Lucy Dixon - TradesTalk
Practical guide to utilising social media for business.
‘How social media can help you get more – and better – customers’
how to make the most of Facebook, Twitter and Instagram, and use them as a tool to market your services. Plus tips and tricks to ‘find your tribe’ online and ensure you don’t have to spend hours on social media to get results.
Shake & SpearProperly Structuring Your Ad Campaign or How not to lose a pile of cash in one day.
We'll go over the common pitfalls that Google Ads customers commonly fall
into, how to avoid spending a tonne of money for no results and the
different ways you might be able to track your Google Ads spend. We'll also go over some advertising wording and what your website should have on it for it to be most efficient.
Jamie Mintrim – Appy Quote
How to professionalise your business – Appy Quote Business App

Jamie will talk about his experience in the Painting & Decorating in & some interesting insights into systems that worked in his trade business.

Discussion of the key communication elements that trades people must send between them and the client to increase conversions revealing marketing trade secrets that helped him to win business in the residential market.

How and why AppyQuote was developed. An insight into the journey from business plan stage right through to launch including continuing to run a busy trade business.

A demonstration of the product. Explaining how this unique system can help trades people free up time and win more business. Opening up about the future of Appy including phase 2 development features and the 3 to 5 year plan.
Pete Wilkinson
A guide to pricing & business for decorators.
1. Introduce myself. Explain why I wrote the book
2. Ask some questions about pricing to get a feel for how people price.
3. Explain the advantages of using a meterage system over day rate.
4. Do a little worked exercise using real rates.
Shake & SpearHow to get the best results with google ads
Properly Structuring Your Ad Campaign or How not to lose a pile of cash in one day.

We'll go over the common pitfalls that Google Ads customers commonly fall into, how to avoid spending a tonne of money for no results and the different ways you might be able to track your Google Ads spend. We'll also go over some advertising wording and what your website should have on it for it to be most efficient.
Tony Holloway
Estimating & Financial management.
Exploring how an estimate should be arranged. Costing, what should be charged, How much does undercharging cost? Understanding customers, prioritising enquiries, monitoring communications and organising the estimate.
Day 2 - Friday 11th September
CompanyDetails of session
Lucy Dixon - TradesTalk
Practical guide to utilising social media for business.
‘How social media can help you get more – and better – customers’
how to make the most of Facebook, Twitter and Instagram, and use them as a tool to market your services. Plus tips and tricks to ‘find your tribe’ online and ensure you don’t have to spend hours on social media to get results.
Shake & SpearProperly Structuring Your Ad Campaign or How not to lose a pile of cash in one day.
We'll go over the common pitfalls that Google Ads customers commonly fall
into, how to avoid spending a tonne of money for no results and the
different ways you might be able to track your Google Ads spend. We'll also go over some advertising wording and what your website should have on it for it to be most efficient.
Pete WilkinsonA guide to pricing & business for decorators.
1. Introduce myself. Explain why I wrote the book
2. Ask some questions about pricing to get a feel for how people price.
3. Explain the advantages of using a meterage system over day rate.
4. Do a little worked exercise using real rates.
Shake & SpearHow to get the best results with google ads
Properly Structuring Your Ad Campaign or How not to lose a pile of cash in one day.

We'll go over the common pitfalls that Google Ads customers commonly fall into, how to avoid spending a tonne of money for no results and the different ways you might be able to track your Google Ads spend. We'll also go over some advertising wording and what your website should have on it for it to be most efficient.
Tony HollowayExploration of the estimating process using various methods of comparison.